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A web-based mapping application that changes the way you use and interact with complex data. SimplyAnalytics enables non-technical and advanced users to quickly create professional thematic maps and reports using powerful demographic, business, and marketing data.

Data includes:

Your subscription entitles you to access the EASI ® Standard Package, which includes data from the year 2000, 2010, Current Estimates, Five Year Projections and the Nielsen Claritas PRIZM® Data Package.  

The Standard Package incorporates the following data:

Demographic Variables
Retail Sales, Store Groups, and Food Service Variables
EASI Sales and Other Potential Variables
EASI Quality of Life Variables
Consumer Price Index Variables
General Employment (by Place of Work)
General Establishment (by Place of Work)
Detailed Employment (by Place of Work)
Detailed Establishments (by Place of Work)
Detailed Consumer Expenditure Variables
EASI Profile Variables
Ancestry Tabulations
DandB Points-of-Interest File

Uncover the richest, most comprehensive and precise insights using lifestyle and consumer behavior segmentation.  PRIZM defines every U.S. household in terms of 66 demographic and behavior types or segments to help marketers discern those consumers' likes, dislikes, lifestyles and purchase behaviors.  The 66 segments are numbered according to socioeconomic rank (which takes into account characteristics such as income, education, occupation and home value) and are grouped into 11 lifestage groups and 14 social groups. Social groups are based on urbanization and socioeconomic rank. Lifestage groups are based on age, socioeconomic rank, and the presence of children at home. 

The Nielsen Claritas PRIZM Package incorporates the following data:

Second City Society
City Centers
Micro-City Blues
Elite Suburbs
The Affluentials
Inner Suburbs
Landed Gentry
Country Comfort
Middle America
Rustic Living
Urban Uptown
Midtown Mix
Urban Cores
Accumulated Wealth
Young Accumulators
Mainstream Families
Sustaining Families
Affluent Empty Nests
and more